dealerbid.co.uk can confirm that Google went live with its new UK insurance comparison website on the 11th of september and is already proving itself to be one of the top three contenders…
Comparison website Confused.com this year achieved a 77 per cent share of visibility in organic listings, when consumers searched for insurance-related terms such as ?car insurance?, ranking it at position two just behind MoneySupermarket.
It also saw an increase in its share of visibility from 32 per cent to 61 per cent in natural search, while MoneySupermarket dominated with 95 per cent.
However, according to digital marketing agency Greenlight, Google?s move into car insurance this month has meant it has immediately gained visibility through the search engine results pages it controls.
Read the full article at at Confused.com closes the gap on MoneySupermarket as Google steps in – The Drum